You probably saw the news earlier this week that Harris Teeter and Kroger were pulling items from their America-themed “Freedom Series” from their shelves. This was obviously very disappointing for us to hear, as we at Better Dweller strongly believe that now more than ever the American Flag should be a powerful symbol to bring us together—not tear us apart.
In the United States today, there are so many things that divide us. Political tensions are at an all time high, and every day the media gives us some new reason to go at each others throats. This is not good for any of us. It is not good for our mental health, and it is not good for our democracy.
We want Americans to be able to relax, to not think about politics for a moment, and to live their best life. That is what we set out to do when we created the brand Better Dweller. We sincerely hope we are fulfilling our mission.